Effective Sales and Marketing Strategies for Start-ups

Introduction

MUIT Incubation and Innovation Foundation (MIIF) successfully organized a workshop on “Effective Sales and Marketing Strategies for Start-ups” on 04 December 2025 at the MUIT Auditorium, Lucknow. The session aimed to empower budding entrepreneurs and students with essential skills for understanding customer behavior, designing effective sales strategies, and applying practical marketing techniques to help start-ups grow sustainably.

About the Speaker

The workshop was conducted by Mr. Deepak Trivedi, Executive Director of BNI Lucknow, a seasoned Investment Banker and Founder of Target Capitals.

Mr. Trivedi brings over 25 years of experience in investment banking and financial services. He has worked with prestigious organizations such as Allegro, Ameriprise, and ICICI Investment, developing expertise in wealth management, investment planning, market strategy, and high-value portfolio management. His vast knowledge and practical insights enriched the workshop and inspired participants to adopt strategic approaches in their entrepreneurial journey.

Workshop Highlights

• Developing an effective sales strategy tailored to customer needs
• Understanding market trends and consumer psychology
• Crafting value-driven marketing approaches
• Leveraging networks and building strong business relationships
• Avoiding common sales mistakes made by new founders
• Utilizing data and analytics for informed marketing decisions

He also stressed the importance of brand positioning, consistent communication, and customer retention for long-term business growth.

Participation

The workshop saw enthusiastic participation from 130 students across Pharmacy, Engineering, and Commerce & Management Departments, along with faculty members and MIIF-incubated start-ups. Participants engaged actively in discussions and interacted with the speaker, making the session highly productive and insightful.

Conclusion

The workshop concluded with a vote of thanks to Mr. Deepak Trivedi for sharing his valuable guidance and industry experience. The session enhanced participants’ understanding of sales and marketing fundamentals and provided actionable strategies to help young entrepreneurs and innovators scale their ventures effectively.

This event stands as another successful initiative by MIIF, reinforcing its continuous efforts to foster innovation, entrepreneurship, and skill development among MUIT students and start-ups.

Special Thanks

• Hon’ble Vice Chancellor Sir
• Registrar, Dr. Girish Chimmwal
• Sr. Administrative Officer, Dr. Rajesh Singh
• Controller of Examinations, Dr. K.K. Shukla
• Dean Academics (Lucknow), Dr. Neeraj Jain
• Dean Academics (Noida), Dr. Trapty Agarwal

MIIF also appreciates the dedicated efforts of the entire MIIF team for ensuring the successful execution of this impactful workshop.

Attachments

1. Photographs of the Workshop Session
2. Attendance Sheet of Participants